I’m done with my 12 Day Good Belly Probiotic Drink Challenge and have had some success but more about that later.
For the next few days I am at Pamela Bruner’s Transform 2014 Conference in Charlotte, NC learning marketing and business tips for “Tapping Into Wealth and Business Mastery.” There are over 200 people in attendance maximizing their innate skills and abilities as business coaches and entrepreneurs. Each is committed to moving their business goals to another level not only through sales growth, but personal insight into how to remove self-sabotaging behavior that could be blocking business success.
The highlight for the first day was learning to use the emotional freedom technique (EFT) and tapping to tap into the body’s own energy source to shift paradigms and limiting beliefs to transform the business mindset. I had never heard of tapping and found it to be an interesting activity. I will discuss more about tapping in a later post as well as create a video demonstrating the basic technique that I’ve learned today.
The real work of the conference began as we learned marketing tips to attract more clients and sell more effectively. Did you know that marketing is really about ensuring that the client feels heard and understood? To accomplish this, however, you have to 1) identify your target market, 2) go where they are, 3) connect when you get there, and 4) follow up when you get home. Seems simple enough but can often be challenging if you are not the extroverted type. But keep in mind that networking will always remain the key principle activity of marketing that gets results, and one that should never be discounted in today’s social-networked reality of Facebook, Twitter, and Pinterest. Those marketing tools are great but you know, sometimes you have to get out there and get in the potential client’s face armed with your 30 second elevator pitch and a smile. Just remember to be more interested, than interesting.
Hope this information is helpful and encourages someone today who may be struggling as an entrepreneur or considering taking the leap into entrepreneurship. Life is too short to be unhappy at a job that drains you so do what you love and gifted at performing to create your dream business.
I will be back tomorrow with more tidbits from the conference.