So you keep hearing about landing pages but don’t how to effectively use it for your business. Well, a landing page is a web tool that can help you attract leads, sell a product, or make an announcement. It is a single page website, basically, that gets your message or product out to your target audience. The primary goal is conversion and creating sales. We all know that people are pressed for time and will not spend a lot of time on websites unless something really captures their attention. With a landing page, the focus is narrow and speaks to meeting the customer’s most pressing need while providing a solution. A customer can relate specifically to this type of messaging, which makes landing pages indispensable. There are many products out there, but I have been using Kick Off Labs for the past few months and have been pleased with the simplicity and ease of use. Here are is one that I’ve recently created in less than a few hours, if that, and will be using in my latest marketing efforts:
One thing that is very effective about this landing page is it prevents me from having to create an entire website to launch my services. As well, Kick Off Labs just recently launched a new version of its product that allows for even more ease and functionality.
Landing pages by Kick Off Labs is a cost-effective solution that can be done as a “do-it-yourself” project because custom, mobile-friendly templates are available with automatic email response that allows for digital downloads. Or you can hire a social media specialist to create and manage the landing page for you. Regardless of which approach you take, just know that it is super easy for anyone to use. Try it complimentary for the first month and see how it works. You will view your marketing efforts differently.
Whether you have a contest, a soft product launch, or just looking to increase customers and sales, a landing page can serve as a powerful, yet inexpensive marketing tool for your business that net positive results.