As an entrepreneur, you could have the finest service or product on the planet, but if customers never discover it, your startup is going to face rough waters. Every business requires marketing, but it shouldn’t cause you to bust your budget. The following handy and economical suggestions will help you get your message out without squeezing you dry:
1. Conduct Your Own Market Research.
- Prepare a compilation of your customers’ questions, needs and issues. While you’re at it, record basic demographic information, such as gender, age and status. This will bolster your efforts to sharpen your marketing message so that it directly addresses your customers’ needs.
2. Ungarble Your Message.
- Don’t throw away resources on elaborate collateral without first developing a clear, concise message. If the average Jack or Jill doesn’t “get” your message, then simplify it. Clarity rules
3. Inexpensive Public Relations.
Do things that will burn your business’ persona into the public’s consciousness. Make sure to volunteer your services or products at charity events, publish blog articles written by you or by respected guest bloggers, write favorable comments on other blog sites, and get involved in civic and networking activities.
4. Try a Small Marketing Agency.
- Engage a small marketing agency and monitor its advice for effectiveness. A small agency well understands your budget constraints– it no doubt has its own constraints — but nonetheless must cough up innovative, exciting concepts that will goose your business. If you aren’t happy, give another agency a shot, but only after allotting enough time to the first one to fairly judge their results.
5. Marketing Advice for Free.
- Internet blogs like this one that you are reading at this very instant offer prized information freely. A library (real or virtual) is another cost-efficient resource. Here’s another idea: marketing agencies frequently provide a free initial consultation — you can learn a lot without making any commitments.
- Few types of marketing are more efficient than is word of mouth. Energize your customers to talk up your business by offering contests, raffles, and loyalty programs, as well as personalized solutions and superlative service. Recruit your happy customers to send out “the word.” Many people love to do this — you have only but to ask
7. Pamper Your Vendors.
- A happy vendor can enhance your business, but an unhappy vendor can be ruinous. Always pay vendors on time! In fact, a better tactic is to pay them in advance. If they want to be your friends, they will gladly endorse you, especially if you reciprocate.
- As you can see, there are many opportunities to adopt inexpensive marketing ideas for your business. You may experience slow results at first, but stay focused and intentional to reap benefits well in excess of the money you spent.